July 29, 2021


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Enero Announces the Appointment of Heather Kernahan as Global Chief Executive Officer of Hotwire – Financial Post

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Author of the article:

Brent Scrimshaw, Enero Group CEO; Heather Kernahan, Hotwire Worldwide CEO; Barbara Bates, Senior Advisor, Enero Group. Enterprise Wire

Article content material

SAN FRANCISCO — Enero Group (ASX:EGG) has right now introduced the appointment of Heather Kernahan as Worldwide Chief Authorities Officer of Hotwire, the Group’s leadverting global know-how communications consultancy. The appointment will see Kernahan Report again to Brent Scrimshaw, Enero Group CEO, efficient 1 July 2021.

Barbara Bates, who has worthwhilely led Hotwire for the previous 5 yrs, will transfer Proper into a newly created senior advertvisory position at Enero. Bates will assist facilitate Enero Group’s M&A movements in North America And might proceed to Report again to Brent Scrimshaw.

“I would like to thank Barbara for her leadvertership and drive in Hotwire being the worthwhile, global know-how communications consultancy that It is right now. She has been an revolutionary, revered and transformational leadverter throughout almost three decadvertes Inside The worldwide communications industry. I am delighted She Goes to stay Inside the Group.


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“This alteration provides An excellent alternative for Heather Kernahan To steer The subsequent half of progress for Hotwire. Heather has demonstrated unimaginable leadvertership in tackling the challenges and alternatives of a quickly-rising Industry in Hotwire USA. Heather has The expertise, expertise and urge for food for progress and her appointment demonstrates the deep bench power of the Hotwire leadvertership group. I am assured She Goes to proceed to drive the Industry’ momentum and push Hotwire to even greater heights,” said Brent Scrimshaw.

Commenting on her appointment, Heather Kernahan said: “There’s not a extra thrilling industry to be in than know-how And that i’m thrilled To steer the Hotwire group as we proceed to develop. We now have formidable plans to convey extra worth to our quick progress and global tech consumers, Who’re Looking for An alternate selection to The huge multinational Industryes. Barbara has led a tradition, group and Industry That is Wanted by The Most very important tech corporations On the earth And that i’m honoured to now leadvert this organisation. With 20 yrs behind us, we really feel that we’re simply getting started.”

Barbara Bates said: “I’ve hadvert the privilege to work with so many superb people all by way of my time at Hotwire, And that i’m exceptionally Joyful with what we’ve managed to create collectively. Hotwire is alreadverty Definitely one of many world’s most extremely-regarded tech communications companies and with Heather’s leadvertership, it has by no means been greater positioned to develop further. I’m excited To maintain related to the Enero Group And that i Look aheadvert to proceed constructing on the Group’s strong momentum and ambition.”

Heather Kernahan joined Hotwire from Eastwick Communications, as president of Hotwire North America and Australia, after its acquisition in 2016 by Enero Group. In 2019, she was named Hotwire CEO of North America. Beneath her leadvertership the agency has expertised doc progress. With over 20 yrs of industry expertise, Kernahan has held senior advertising and executive leadvertership positions at quick progress and global know-how organisations collectively with Autodesk, Enhalf Power and Alias. Beneath her leadvertership, Hotwire has developed halfnerships with know-how corporations collectively with: Adobe, Fb, McAfee, Commvault, NetApp and Pinterest. As A worldwide tech professional and Industry leadverter she has been named one of 2020 SF Enterprise Occasions’ 100 Most Influential Women and is the Board Chair of The PR Council. Kernahan holds an MBA in Sustainable Enterprise from Dominican College of California.


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This announcement comes as Hotwire proceeds to increase the group whereas delivering excellent Industry outcomes and Adjust toing the worthwhile acquisition of McDonald Butler Associates in London final month. Prior to now yr, Hotwire has proceedd its 20 yrs of industry leadvertership, being named 2020 Worldwide Technology Agency of the Year by PRovoke Media, Biggest Places to Work in PR by PRWeek For two yrs in a row and recently recognised as In all probability The best Companies to Work for Inside The united kingdom by the Sunday Occasions. Current consumers embrace Accenture, Adobe, AWS, Citrix, Dell Utilized sciences, Deloitte, Delphix, DXC Technology, eBay, GoPro, Honeywell, IBM, McAfee, Pegasystems and PWC.

About Enero:

Headvertquartered in Sydney, Australia, Enero Group is a boutique community Of promoting and communications companies itemizinged on the ASX (Australian Inventory Tradverte) That options inventive agency BMF, PR and constructed-in communications Industryes Hotwire and CPR, strategic knowledge consultancies The vanguard and The Digital Edge, digital agency Orchard and programmatic advertising speciaitemizing OB Media. www.enero.com.

About Hotwire

Hotwire is The worldwide know-how communication consultancy. Based in 2000, we function a worldwide community of wholly owned workplaces and halfners serving A selection of consumers from scale ups to established multi-nationals. We unleash The possibilities of revolutionary know-how by way of constructed-in communications that ignite curiosity, spark movement and gasoline success. We Do this using our proprietary methodology which is underpinned by strong perception and method, purposeful inventive, constructed-in planning and a core emphasis on measurement and evaluation. www.hotwireglobal.com

View supply mannequin on Industrywire.com: https://www.Industrywire.com/news/house/20210608005467/en/


Lu Borges
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d. +61 2 8985 7210
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